On-Page SEO Activities - 2017

On Page optimization is helpful to increase website presence in Google search engine. It’s useful to increase traffic, usability and search engine positioning.

Have a look on following on page optimization activities. These activates is helpful to boost you traffic and increase keywords presence in Google search engine.

• Keyword Research and Targeting
• Create HTML Title tags with your keyword
• Title tag is less than 65 characters including spaces.
• Description tag is less than 155 characters including spaces.
• Meta description tags of the page including
• Develop search engine friendly URL with relevant keyword.
• Static URL, avoid dynamic URL and session ID
• Meta Robots to allow the search engine to index the web page
• <Language> meta tag If your site is language-specific,.
• Use Canonical URL Tag to avoid duplicate content on your site.
• Optimization of Global Navigation Link Structure
• Optimization of Breadcrumb Navigation Links Structure
• Optimization of Alternative Link Structures
• Use of varied anchor text in internal linking
• Use of no-follow &do-follow Links.
• Make analysis of website ability to support browsing by testing it interactively
• Content optimization
• Checking Keyword repetition is done within reasonable parameters.
• Checking Keywords placement on important locations of the page also known as Content Structuring
• Ensuring optimum keyword density
• Proper use of header tags H1, H2 and H3
• Creating keyword prominence, frequency and proximity
• Use of Hyphens or underscore in keyword separation.
• Use of image title and an “Alt tag”.
• Creating image name with your keyword or pharase
• Using a Keyword in bold/strong
• Use on the targeted keyword term/phrase in Italic/Emphasized
• Avoid Using frames
• If flash used do add the additional description in text.
• Proper use of Java script as search engine cannot index content in Java script
• Ensure proper site accessibility
• Ensure IP address is not blacklisted
• Check For broken links, 404 errors and dead links
• Creation of Sitemaps in text, HTML, RSS, ROR and XML
• Creation and Validation of Robots.txt File
• Creation of 310 and 302 redirection by using .htaccess file
• Optimizing your 404 page
• W3C css validation, (css) and (x)html documents with style sheets
• Google Analytics Account Set
• Create RSS feed and display RSS feed on website
• Create and Manage Google, Bing and Yahoo Webmaster Tool
• Google page speed test to evaluates the performance of web pages
• Google video sitemap generator

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