On Page
optimization is helpful to increase website presence in Google search engine. It’s
useful to increase traffic, usability and search engine positioning.
Have a look
on following on page optimization activities. These activates is helpful to
boost you traffic and increase keywords presence in Google search engine.
- Keyword Research and Targeting
- Create HTML Title tags with your keyword
- Title tag is less than 65 characters including spaces.
- Description tag is less than 155 characters including spaces.
- Meta description tags of the page including
- Develop search engine friendly URL with relevant keyword.
- Static URL, avoid dynamic URL and session ID
- Meta Robots to allow the search engine to index the web page
- <Language> meta tag If your site is language-specific,.
- Use Canonical URL Tag to avoid duplicate content on your site.
- Optimization of Global Navigation Link Structure
- Optimization of Breadcrumb Navigation Links Structure
- Optimization of Alternative Link Structures
- Use of varied anchor text in internal linking
- Use of no-follow &do-follow Links.
- Make analysis of website ability to support browsing by testing it interactively
- Content optimization
- Checking Keyword repetition is done within reasonable parameters.
- Checking Keywords placement on important locations of the page also known as Content Structuring
- Ensuring optimum keyword density
- Proper use of header tags H1, H2 and H3
- Creating keyword prominence, frequency and proximity
- Use of Hyphens or underscore in keyword separation.
- Use of image title and an “Alt tag”.
- Creating image name with your keyword or pharase
- Using a Keyword in bold/strong
- Use on the targeted keyword term/phrase in Italic/Emphasized
- Avoid Using frames
- If flash used do add the additional description in text.
- Proper use of Java script as search engine cannot index content in Java script
- Ensure proper site accessibility
- Ensure IP address is not blacklisted
- Check For broken links, 404 errors and dead links
- Creation of Sitemaps in text, HTML, RSS, ROR and XML
- Creation and Validation of Robots.txt File
- Creation of 310 and 302 redirection by using .htaccess file
- Optimizing your 404 page
- W3C css validation, (css) and (x)html documents with style sheets
- Google Analytics Account Set
- Create RSS feed and display RSS feed on website
- Create and Manage Google, Bing and Yahoo Webmaster Tool
- Google page speed test to evaluates the performance of web pages
- Google video sitemap generator
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