The Beginners GuideTo SEO

As a beginner, you need to know the reality behind SEO. Before elaborated explanation, you have to know about the Search Engine Overview.

Search Engine Overview

A Search Engine is a software system which identifies the files in the server according to your search query and brings the results in form of SERP (Search Engine Result Page).

Let us take an example.

Imagine you have to search for the best SEO training center near you. Then, you just put your query in terms of keywords in the search box of your search engine. When you click enter, then your search engine will bring out the best results for your query in first fold of your screen. Here, best results directly indicate those websites who are doing their SEO in accordance with the search engine guidance.

After getting the results, you just click on the website which is coming on top and read the information that you need and fill the enquiry form or just call particular training center.

All this process takes place in four steps:

1.Crawling- It is an important task which is done by the automated robots which work on the linking and crawl your website links ( interconnected documents) according to the search query. In simple words, we can say that your website is read to store all the information in databases.

2.Indexing- It is very secret step to keep your website pages in a systematic way in the data bases so that it can be retrieved when needed.

3.Retrival: It is the process to get the best matched results for the users query. Actually, it works on the search strings in the users query as search strings are the combination of number, text and symbols which are written by the user in his query.

4.  Ranking- It is the most important and precious process of search engine which works on relevancy algorithm. ( These are Penguin , Panda and many more to explain later.)

So, before starting the SEO of your website you have to think widely that what people search with respect to your service so that you can work according to it.

Just ask three question by yourself when starting the SEO

Q.1.  What people searching regarding my business or service?

Ans- You have to do the deep research on finding the answer of this question as you have to select those keywords which suits the users query related to your business which can be done by Keyword Planner, Ubersuggest etc. and the most important is to see the related searches which clear your mindset that where you have to move. As. It gives you the respective queries that the users are searching on web.

Q.2  Is content in my website is according to the search query?

Ans. Yes, it is the most important section of your content generation as users read the information regarding the service and if they find your service best  with others then they will opt you. But, main thing is that how you find that which content will change the mindset of the user to take your service only.

There is answer of this query

1.     You just not to put only text on your website. (Text Rules: Will Discuss Later)

2.Use attractive templates and designs with unique information which will not be on your competitor website. (We will discuss later that how you find your competitors.)

3.Always put a fiil-up form which will act as a lead for you and it should have some free gift. For example, you can provide some free study material if somebody fill your form or provide gift coupon depending on your budget. It is only the initial strategy.

Q.3. Is my service is loyal so that users get connected with my service?

Ans. It is an important part as ranking is a technical part but you have to be loyal in your work so that users can opt you or rely on your service.