As a beginner, you need to know the reality behind
SEO. Before elaborated explanation, you have to know about the Search Engine
Overview.
Search
Engine Overview
A Search Engine is a software system which
identifies the files in the server according to your search query and brings
the results in form of SERP (Search Engine Result Page).
Let us take an example.
Imagine you have to search for the best SEO training
center near you. Then, you just put your query in terms of keywords in the
search box of your search engine. When you click enter, then your search engine
will bring out the best results for your query in first fold of your screen.
Here, best results directly indicate those websites who are doing their SEO in
accordance with the search engine guidance.
After getting the results, you just click on the
website which is coming on top and read the information that you need and fill
the enquiry form or just call particular training center.
All this process takes place in four steps:
1.Crawling-
It is an important task which is done by the automated robots which work on the
linking and crawl your website links ( interconnected documents) according to
the search query. In simple words, we can say that your website is read to
store all the information in databases.
2.Indexing-
It is very secret step to keep your website pages in a systematic way in the
data bases so that it can be retrieved when needed.
3.Retrival:
It is the process to get the best matched results for the users query.
Actually, it works on the search strings in the users query as search strings
are the combination of number, text and symbols which are written by the user
in his query.
4.
Ranking- It is the most important and precious
process of search engine which works on relevancy algorithm. ( These are
Penguin , Panda and many more to explain later.)
So, before starting the SEO of your website you have
to think widely that what people search with respect to your service so that
you can work according to it.
Just ask three question by yourself when starting
the SEO
Q.1.
What people searching regarding my business or service?
Ans- You have to do the deep research on finding the
answer of this question as you have to select those keywords which suits the
users query related to your business which can be done by Keyword Planner,
Ubersuggest etc. and the most important is to see the related searches which
clear your mindset that where you have to move. As. It gives you the respective
queries that the users are searching on web.
Q.2 Is content in my website is according to the
search query?
Ans. Yes, it is the most important section of your
content generation as users read the information regarding the service and if
they find your service best with others
then they will opt you. But, main thing is that how you find that which content
will change the mindset of the user to take your service only.
There is answer of this query
1. You
just not to put only text on your website. (Text Rules: Will Discuss Later)
2.Use attractive
templates and designs with unique information which will not be on your
competitor website. (We will discuss later that how you find your competitors.)
3.Always
put a fiil-up form which will act as a lead for you and it should have some
free gift. For example, you can provide some free study material if somebody
fill your form or provide gift coupon depending on your budget. It is only the
initial strategy.
Q.3. Is my service is loyal so that
users get connected with my service?
Ans. It is an
important part as ranking is a technical part but you have to be loyal in your
work so that users can opt you or rely on your service.
