CPM is the term used for calculating the Cost Per
Thousand Impression which an advertiser pays for 1,000 impressions for the
advertisement of his services or products in online advertising.
An impression is counted on every visibility of your
advertisement.
CPM ($) = Marketing Cost ($) / Impressions Generated
in Thousands
For Example, the cost of ads are 9,000 $ and the
audience is 2,00000
Then CPM= 9000/2,00000 = 0.045 per thousand views
No comments:
Post a Comment