CPV ( Cost Per View) Digital Marketing formula

Cost-per-view (CPV) bidding is the way to set the cost of your campaign when you pay for TrueView video ads. When you set this bid then you will pay for video views or interactions.

CPV = Total AD Spend/ Total Measured Views

Total AD Spend = Amount of Money spent in particular campaign

Total Measured Views= The number of times a ad is viewed. It is 30 secs in skip videos.