Conversion Goal Setup in Adwords

Either can create 3 different campaign or can create 3 ad groups in 1 campaign to track different goals of a website.

Steps to create Conversions pixels

1) Go to ads.google.com and then go to tools >> conversions.

2) Click on the “+” sign to create new conversion pixel.

3) Select “Website” box for lead, signup & subscribe conversions.

4) Name conversion goal and select category to be use to track.

5) next appropriate option and then click on “Create and Continue”

6) Select “Install the tag yourself” and it will be more good if you have GTM activated website so you can call tag directly into GTM else need to put tag manually into website.

7) If GTM is installed already then select green marked option and if not then select yellow marked option and put snippet “Global site tag” into website.

A. If GTM already installed on website then choose green mark option and put event snippet on that page which comes to user after success event.

8) 4-7 action will be repeated for multiple conversion goals.

9) After putting the code on specific page, target campaign and ad groups on associated landing pages for the ad.

Thanks